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by Robert Leinders-Krog

First of all, thank you.

To our employees, clients, fabulously crazy founders and investors. You guys are bonkers! I would be writing this from the bottom of the frustrated-and-exhausted CEO pit if it wasn’t for you. This year threw everything at everyone. …

(Almost weekly) tongue in cheek take on business, tech and brand. #robertsrants

by Robert Leinders-Krog

2025. The year Norway will ban sales of any combustion vehicles in the country. 2030. The same applies to the United Kingdom. And of course, the car industry is up in arms because they have…

(Almost weekly) tongue in cheek take on business, tech and brand. #robertsrants

by Robert Leinders-Krog

The year is 2020, and I woke up to a Norwegian newspaper (VG) article that reiterated the complaint of a blogger that she was blocked from TikTok because of some body-related issues. …

(Almost weekly) tongue in cheek take on business, tech and brand. #robertsrants

by Robert Leinders-Krog

Wizz Air Taking Over Norwegian Airspace basically on the same day that some old airline descendants decide to go rogue and start a — you guessed it, new airline.

A middle of pandemic, travel industry…

(Almost weekly) Tongue in cheek take on business, tech and brand.

by Robert Leinders-Krog

Great brands are touching us emotionally. They get us to talk about them in all aspects of our lives. They make us change our behaviour. Change the way we look at things. They create news. They…

(Almost weekly) Tongue in cheek take on business, tech and brand.

by Robert Leinders-Krog

Received any emails lately? 50% off, 70%off, one week supersale, special discounts… not surprisingly most retailers are trying to lure the three remaining customers into buying their stock at lowerthanusual prices. …

by Robert Leinders-Krog

Had to be done. Focus on the automobile industry. Legacy systems trying to do new stuff. And missing the point of it not being new at all.

Fail#1: BMW is sleeping. Suddenly waking up and… falling asleep again.

So after a failed attempt to make their customers pay for Apple Car Play access [customers got as angry as…

Reviewing the week. Brand in mind. Business in focus. Mostly Scandinavia, with a keen eye on the world. Two key learnings. Every Friday.

by Robert Leinders-Krog

The country closed down March 12. That is in essence two weeks ago today. Since then, we have seen the collective ability of the…

Essentially the markets all around the world have crashed. And global players from Tesla to Apple have lost monumental value on the stock markets. …

Let’s start with the obvious: Offerings, information and communication must be based not on what the company wants to sell, but what customers may need to buy. This is not new. Solution-based sales anchored in the customer perspective have always generated the greatest returns.

In times of recess, downturn, and…

XY01

Elevating good businesses to great brands.

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